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Equals Brewing (London, ON) acquires Side Launch (Collingwood, ON)
Two of Ontario’s most successful brewers coming together to tap their shared potential.
Good news for Ontario beer and seltzer lovers; Equals Brewing and Side Launch have come together with a commitment to build on their respective leadership positions in Canada’s craft beverage landscape. That means Ontarians can expect to see even more of the Side Launch beers, Bangarang seltzers and Shake Lagers they love.
“Like so many beer-lovers in Ontario, we’ve admired Side Launch from afar for close to a decade. We love the entire beer portfolio, and love the location in Collingwood, and love the experience and energy of the team.” Justin McKellar, President, Equals Brewing
“So, when we saw the opportunity to bring the companies together, it was a no-brainer. The cost of sales and distribution becomes a big challenge for smaller craft breweries, so building a winning portfolio alongside Bangarang has been a priority for us, and we believe we have found the perfect fit with Side Launch Brewing.
The Side Launch brewery and taproom in Collingwood will remain the flagship location for the brand, and they are eager to make the taproom a hub for the Collingwood community. The company already has plans to bring back the much-enjoyed Side Launch Passionate Sour and has quickly gotten to work thinking about ideas to expand the brand’s reach in time for next summer.
McKellar says, “Through building success with Bangarang, we understand what it means to have a brand and product that our customers love, and we appreciate each and every customer that helped us build Bangarang. Now, we feel the same way about the Side Launch customer, and we’ll work our asses off to earn their continued support.”
About Equals Brewing Company
quals Brewing Company was established in 2018 and has quickly grown to become a premier contract manufacturing partner for beer, cider, pre-mixed cocktails and non-alcoholic beverages. Equals has a passion for quality and consistency with a focus on innovation and customer service. Prior to this acquisition, Equals branded business consisted of Bangarang Hard Seltzer family of products and Shake Lager.
About Side Launch Brewing Company
Side Launch Brewing was established in 2014 and quickly became a leader in the Ontario Craft boom, earning 2016 Craft Brewery of the Year. Side Launch has a taproom in Collingwood and it’s portfolio of beers are available year round at LCBO, grocery stores and select Beer Stores.
WHO WE ARE
Contract brewing, co-packing and partner brewing.
Our business formula includes an experienced management and beer brewing team, state-of-the-art equipment, and quality control processes. This all equals a no-hassle, reliable partner to help your business grow.
"While studying for my Masters in Brewing and Distilling in Scotland, I had always dreamed of building a brewery. With my brewing education and experience, I am excited to be able to help build a contract brewing facility with a world class quality program, making fantastic craft beers supporting brewers in Ontario, the rest of Canada, and all over the World. We are Equals.”
- Justin McKellar General Manager and Brewmaster
WHO WE ARE
A contract brewing manufacturer, we provide high quality, reliable brewing for our craft brewing partners in Canada and internationally.
This comes from our proven track record of building businesses driven by technological expertise combined with cutting edge equipment and an experienced brewing team. This business model is scalable and it is also replicable; other prime locations in Ontario, on the 401 corridor near urban centres are planned.
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